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What’s the best time to send emails? When to plan sending emails for email marketing campaign?

This may be a common question in the mind of business owners who wish to send emails or newsletters to their users.

Daytime vs. Nighttime

While this may be obvious, it’s a good idea to send your email campaigns during day time. This day time would refer to the time zone of the recipients. You should send emails to people when they are awake to increase readability.

Mad Mondays

The general rule of planning email marketing campaign is that one should avoid sending out email blasts on Mondays. Wondering why? People may be very busy on Mondays after the weekend. They march into office and their mail box is flooded with too many emails that are received over the weekend. If you shoot emails on Monday, people may not read them and delete them.

Weekends

Weekends are the time when people relax and go out. Your email would have a low open rate if it is sent to people over the weekend. Avoid sending emails on Saturdays and Sundays. You can also skip Fridays as generally people get into the weekend mode then.

When is the right day to send emails?

Tuesday, Wednesday, and Thursday are the best days to send emails through an email marketing campaign. Tuesday and Thursday are the two most popular days to plan shooting newsletters to your users.

Mid-week, Mid-day

Sending email campaigns in the middle of week and in the middle of the day is the best option to enjoy the benefits. 1-3 pm can be the ideal time to shoot emails to your users and customers. It’s safe and reliable and not at a bad choice.

So, what’re you waiting for? Plan your email marketing campaign and schedule emails and newsletters with all this in mind to get more readers. It would certainly help to increase the conversion rate.