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How to build an email list for marketing?

Are you looking for email addresses of people who might be interested in your products or services? Before you run an email marketing campaign, you would have to build an email addresses list. It’s important to collect email addresses in an ethical way. There are several ways in which you can collect email addresses legally. Avoid buying email lists as this approach may be counterproductive and ineffective.

When you collect email addresses, you are likely to get IDs of people who have opted-in for receiving emails from you. If you use purchased data for email marketing, you never know what channel is used for collecting the email IDs. If the email lists are built using illegal methods, it can be risky for your business reputation.

Sign-Up Link

You can place a sign-up link on your website or business Facebook page. Make sure that you put it at a prominent spot on the page where the visitors can locate easily. Adding a sign-up button to the blog page can also work wonders to help you collect email addresses of people who might be interested in your products or services.

Set up contests

Users love contests and prizes. You can think of giving away goodies to the winners. Customers can enter their email addresses to get notified about the results of contests. Running online contests on social media can also be a good option to build your email list.

Offer gifts for immediate use

When users sign up for your newsletters, you can gift them something useful such as free e-book or product samples. Prepare a list of email IDs based on the previous communications with the users. You can form groups of recipients and send emails to them according to their particular needs. You can also run a monthly contest to engage your audience and collect their email addresses.

Landing pages

It can be a good idea to customize your landing page with a form to collect the visitors’ email ID. Post the URLs on all social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to pull more and more visitors and collect their email addresses.

You can create a mailing list with your customers. If you have past clients or potential clients who have contacted you in the past, you can create a separate list and keep sending them emails from time to time.

While collecting email addresses, make sure that you have the consent of the address owners. Never use any trick to capture the email addresses as it can put you in trouble. Always look for ethical methods for collecting addresses to send promotional emails.