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Marketing Automation is an amazing tool. When used correctly, it allows small businesses with limited resources manage email marketing campaigns effectively and increase the revenue. Marketing automation software can help you schedule the repetitive tasks and handle customer segmentation easily. With marketing automation, you can get reports that can help you adjust your email marketing campaign in a better way.

Saves Time

Marketing automation helps businesses save several hours each month. One can send a series of emails to keep the potential leads engaged. The first email can be a welcome email describing your services, followed by important tips and tricks related to their industry. Business owners can schedule automated emails and reduce the pressure off the team. Your team no longer has to send individual emails to each and every customer or use a call to action over social media post to attract the target audience. All the email marketing operations can be managed from one single admin panel, providing rest to your sales team.

Nurture and develop leads

An important part of a successful marketing campaign is dedicating efforts in the right direction where you get a larger audience that may be interested in your products or services. Business owners need to identify the segment where a wider target audience may be, and extend their reach. Your staff members do not have to connect with each lead separately. Automated marketing solutions can help you reach a large number of potential customers with minimum efforts.

Create brand presence on multiple channels

Did you know that marketing automation can help your brand create a consistent presence on multiple channels? It not only saves time and resources, but also allows the users to expand their campaigns across multiple channels such as Twitter, FaceBook, text messages, and more. Once your brand maintains a consistent brand, your customers can easily identify your business and connect with you. When you provide multiple ways to customers to reach you, it increases your visibility.

No technical knowledge

In order to use MailHola services, you do not need to have any technical knowledge. Without any design or coding knowledge, you can create great emails. The platform provides easy creation and distribution of emails across your potential and existing customers.

Tracking and monitoring the campaigns

If the users can track the performance of their marketing automation campaign, they will be able to make the changes or align their efforts in such a way that their marketing campaign generates the maximum ROI.